Waldencast Ventures

Waldencast Ventures is a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands and helps them rapidly create scale and profitability via industry specific operational expertise.

We invest in brand-led business models and go beyond traditional incubation and acceleration to develop a collective of innovative and unique brands that place responsible entrepreneurship at the heart of its operations.

Waldencast Ventures has offices in New York and London and has an investment portfolio in North America, Europe, and Latin America.

Our Support Model

Product Development

Hands on expertise in guiding Product Development masterplans as well as access to a network of best in class and responsible labs, manufacturers and suppliers (ingredients and packaging) on best terms.

PR, Marketing and Social

Operational expertise in consumer led storytelling through multiple touch-points and privileged access to a collective partner agency, experts and talent to successfully build, establish and amplify brands.

Digital, Data and eCommerce

Best in class experts to help shape the relevant digital strategy (eCommerce and media) in line with your consumer target and brand positioning as well as creating unique communities (brand love and data)

Supply / Commerce

Sourcing the most efficient and responsible suppliers. Then identifying the perfect retail partner(s) or independent commerce platform.

Finance, HR & Admin

Instrumental behind-the-scenes support wherever it’s needed. From daily office and HR functions, to financial management and M&A deal structure and strategies.

Talent

Identify, access and recruit the best talent and fit to enable the brand growth ambition.

Featured Investments

whind

whind is a soulful luxury beauty brand that transports you to a beautiful place of warmth and light. Its first collection – coming soon – breaks away from the increasingly austere landscape of skin care to bring a very potent form of alchemy – high performance actives blended with sensorial ingredients from sunkissed climes. For the ultimate glow, inside and out.

Kjaer Weis

Kjaer Weis is the pioneering and multi-award winning organic make-up brand that fuses performance and sustainability without compromise. Founded by Danish-born, New York based makeup artist Kirsten Kjaer Weis, KW has developed a cult following by combining a minimalist Scandinavian aesthetic with the unapologetic spirit of Kirsten’s adopted home of NYC.

Sallve

Sallve is the first Brazilian D2C digitally native cosmetics brand. Launched in February 2019, Sallve is a truly community driven brand that is revolutionizing the Brazilian skin care market by combining sincere conversations and safe and effective formulas specifically designed for the Brazilian consumer.

Manual.co

Manual is leading a new direction for Modern Masculinity offering a positive male wellness platform: curated products, content, and tools that empower confidence and ownership of men’s health and wellbeing. Launched in January 2019, the British start-up is focusing on providing affordable, medical-grade products and guidance for all age groups, packaged alongside essential grooming and wellness content.

c16 Bio

C16 Biosciences is revolutionizing the $61-billion dollar Palm Oil industry through a B2B2C model. Their proprietary technology converts food waste into a synthetic, sustainable palm oil substitute without any of the damaging effects to the planet of the current palm oil industry. This solution will help address the deforestation, green house emissions, and poor labor practices of the industry, while enabling consumers to continue buying the products they love.

Revea

Revea is a precision skincare company redefining what skincare can and should be. Founded by former Estee Lauder and LEO Pharma scientists, Revea uses advanced diagnostics, personal analysis, and a patented learning model to deliver custom skincare made precisely for your biology.

Featured Investments

Kjaer Weis

Kjaer Weis is the pioneering and multi-award winning organic make-up brand that fuses performance and sustainability without compromise.Founded by Danish-born, New York based makeup artist Kirsten Kjaer Weis, KW has developed a cult following by combining a minimalist Scandinavian aesthetic with the unapologetic spirit of Kirsten’s adopted home of NYC.

whind

whind is a soulful luxury beauty brand that transports you to a beautiful place of warmth and light. Its first collection – coming soon – breaks away from the increasingly austere landscape to bring a very potent form of alchemy – high performance actives blended with sensorial ingredients from sunkissed climes. For the ultimate glow, inside and out.

Sallve

Sallve is the first Brazilian D2C digitally native cosmetics brand.Launched in February 2019, Sallve is a truly community driven brand that is revolutionizing the Brazilian skin care market by combining sincere conversations and safe and effective formulas specifically designed for the Brazilian consumer.

c16 Bio

Kjaer Weis is the pioneering and multi-award winning organic make-up brand that fuses performance and sustainability without compromise.Founded by Danish-born, New York based makeup artist Kirsten Kjaer Weis, KW has developed a cult following by combining a minimalist Scandinavian aesthetic with the unapologetic spirit of Kirsten’s adopted home of NYC.

Manual.co

Manual is leading a new direction for Modern Masculinity offering a positive male wellness platform: curated products, content, and tools that empower confidence and ownership of men’s health and wellbeing.Launched in January 2019, the British start-up is focusing on providing affordable, medical-grade products and guidance for all age groups, packaged alongside essential grooming and wellness content.

Revea

Revea is a precision skincare company redefining what skincare can and should be. Founded by former Estee Lauder and LEO Pharma scientists, Revea uses advanced diagnostics, personal analysis, and a patented learning model to deliver custom skincare made precisely for your biology.

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