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Kjaer Weis Wins ELLE Magazine “Best Beauty Brand” Award

September 9, 2022

Kjaer Weis, a Waldencast portfolio company, received the prestigious honor of ELLE Denmark’s 2022 Best Beauty Brand Award. Beating out countless brands in competition, ELLE Denmark bestowed the award upon Kjaer Weis in recognition of their unparalleled excellence in sustainable luxury beauty.

Citing the brand’s commitment to eschewing single-use products and crafting reusable, stylish alternatives, ELLE Denmark named Kirsten Kjaer Weis, founder, as a “leader” in creating green makeup. “We love [the products] not only because they’re green, but because the reusable design is so stylish,” said ELLE Denmark. The magazine also noted that Kjaer Weis’ commitment to sustainability is not at the expense of luxury or functionality, saying that the formulas and textures are of exceptionally high quality.  

Founded by Danish-born makeup artist Kirsten Kjaer Weis, the brand fuses a minimalist Scandinavian aesthetic with the fierce modernity of New York City, where Weis now lives. A trailblazer in the world of sustainable luxury, all of the brand’s ingredients are certified natural or organic, with groundbreaking refillable options available across the board. Stocked in the world’s most prestigious retailers such as Harrods, Bluemercury and Galeries Lafayette, Kjaer Weis has become synonymous with planet and people friendly luxury. Best-sellers include The Beautiful Primer and The Beautiful Night Potion, refillable Cream Blush and The Beautiful Eye Balm.


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