[ Article previously published on gcimagazine.com on March 3, 2020 ]
Waldencast has announced its latest investments involve four companies: organic makeup brand Kjaer Weis; eco-beneficial beauty line Costa Brazil; male wellness digital platform Manual; and Sallve, a Brazilian direct-to-consumer digitally native cosmetics brand.
- Kjaer Weis is a multi-award winning brand that’s fusing luxury and sustainability together. Founded by Danish-born, New York-based makeup artist, Kristen Kjaer Weis, the brand combines a minimalist Scandinavian aesthetic with the spirit of NYC.
- Costa Brazil was founded by Francisco Costa to capture the rich, natural essence of Brazil. Products are sustainably sourced from the Amazon rainforest and activated using up-to-date laboratory technologies. Ingredients are pure, potent and enriching, and aim to be beneficial to the body and earth.
- Manual is a British startup promoting modern masculinity by offering men a wellness digital platform, which offers curated products, content and tools that empower confidence and ownership of health and wellbeing. Launched in January 2019, Manual focuses on providing affordable, medical-grade products and guidance for all age groups, packaged alongside grooming and wellness content.
- Sallve, which was founded in February 2019, is community-driven and working to revolutionize the Brazilian skin care market by combining sincere conversations, safe choices and strong formulas to create a native brand inspired by real needs.